Tag: Nielsen Radio Ratings
Browse our Latest articles!
How Nielsen Audience Measurement Could Get Cheaper and Smarter By Following This Swiss Method
When will radio companies get together and tell Nielsen that the current system is not affordable anymore?
Did Nielsen Overlook Radio in Selection of New Chief Client Officer?
My view is that a Chief Client Officer should work with all clients.
Why TV Ratings Challenges for Nielsen Could Have Major Implications in the Radio Space
If Nielsen loses some national TV clients or is forced to lower rates in the face of stiff competition from VideoAmp, comScore, or other companies, it may look for more revenue on the audio side.
How Nielsen Is Adjusting Sampling Methods to Reflect Modern Listening Habits
Their view is that testing and practice have shown little difference in listening, but the gains in proportionality are positive. The unspoken part is that this change will help control sample costs as well.
A Deeper Dive Into the Cumulus vs Nielsen Lawsuit
It wasn’t surprising that Cumulus would like greater discovery and Nielsen would prefer less.
Cumulus Files Order to Quicken Evidence Discovery in Lawsuit Against Nielsen
"Cumulus needs an injunction before the end of this year to be able to continue operating without irreparable harm to its business."
Why Cumulus is Drawing a Line in the Sand in Its Lawsuit Against Nielsen
This is a game of “chicken.”
Nielsen Needs Fewer Apologies and More Accuracy After Latest Ratings Flub
Considering the very small number of “oops, we made a mistake” reissues by Nielsen over previous years, this is a troubling trend.
Should Nielsen Ratings Turn Attention to More Futuristic Measurement Data?
I’m sure others can come up with interesting ideas, but the real question is: “What do we want the radio/audio audience measurement system to look like in 2030? In 2035?”
Why Both Radio and Nielsen Need to Prioritize Cume Instead of AQH
Is this a perfect solution? Of course not.