Tag: Nielsen Radio Ratings
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Why It’s Time for Nielsen and the Radio Industry to Reimagine Ratings
When your career prospects are contingent on whether someone wears a watch on a given day or a near-illiterate draws a line in a paper diary, that’s an unusual way to make a living.
Nielsen Channels Lynyrd Skynyrd With ‘Gimme 3 Years, Gimme 3 Years, Mister’
Until Nielsen discovers that “it ain’t no fun staring straight down a forty-four” (figuratively, not literally), I expect we’ll be seeing Nielsen back at The Jug again, looking for more ways to cut costs.
Can Nielsen Fix Its Data Processing Problems?
This is troubling, and in my view, Nielsen owes the industry an explanation.
How the Nielsen Audio Analyzer Can Help Unlock Market-Level Insights
The Audio Analyzer has value for diary markets as well.
Nielsen Radio Ratings Grow By Nearly 20% in Spring 2025 After Updated Qualifying Time
Nielsen revealed that 23% of listening occasions fell within that three-to-four-minute window and would have previously gone unmeasured.
How Nielsen Measures PPM Response Rate Panels and Why It Matters for Radio Ratings
Last week, this column covered the concept of response rates for Nielsen radio ratings and how to understand them in the context of the...
Understanding Nielsen Audio’s Response Rate And Why It Matters for Your Radio Station
It’s been a while since I tried to explain a part of the Nielsen Audio system that you may not know much about. So...
What Should the Future of the Media Rating Council Actually Look Like?
“Trust” and “credibility” are tough when the systems are so complicated and so many dollars are at stake.
Solutions to Help Nielsen Improve Radio Ratings in 2025
The plan is to take Nielsen out of the buy/sell process beyond supplying data.
Nielsen Reports 15% Uptick in Radio Ratings After Move to 3-Minute Qualifying Time
Contemporary Christian (43%) and all-news (41%) each saw gigantic upticks in their average quarter-hour listening compared to the previous quarter.