Tag: Nielsen Radio Ratings
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Is Nielsen Standing in the Way of Better Radio Ratings?
Why don’t we have this kind of competition in the audio measurement field?
How to Use Nielsen Ratings Data to Prove Every Minute Counts in 2025
Let’s look at an analysis that may help you reel in some more minutes and as a result, more quarter hours.
Looking at New Nielsen Data After the Debut of the 3-Minute Rule
Nielsen’s initial data using “apples to apples” masked the fact that radio listening has been on the decline for years.
How Nielsen is Affected By the Opportunity Costs of DEI Initiatives
Now that the company is owned by private equity, you can bet that every expenditure is scrutinized. If Nielsen is big on DEI, what are Nielsen’s opportunity costs?
How to Create Nielsen PPM Custom Measurement Periods
In the past, I’ve described some of my “tricks” to help understand Nielsen rating results more fully. The best way to get to the...
Nielsen Well Intentioned For Changing Qualifying Time, But Still Missing the Mark By Wide Margin
It’s a step in the right direction, but it’s miles away from how major digital outlets are calculating their metrics.
A Behind-The-Scenes Look at How Nielsen Moved Its PPM Radio Ratings to a Three-Minute Qualifying Time
"We brought this idea from inception to implementation in about 30 weeks. That's a huge accomplishment."
Christmas Music Holds 16 Of The Top 20 Spots In Holiday Month PPMs
You can dive deeper into each market on Barrett Media’s ratings page. Powered by Harker Bos Group.
In PPM Day Two Holiday Ratings Santa Is Still Delivering Presents
You can dive deeper into each market on Barrett Media’s ratings page. Powered by Harker Bos Group.
What the Future of Nielsen Radio Ratings Looks Like After Video Ratings Wars
Nielsen makes a lot of money from the radio service. Without any serious competition, there is little need to invest in improvements unless the subscribers push back.