Tag: Nielsen Radio Ratings
Browse our Latest articles!
How Nielsen is Affected By the Opportunity Costs of DEI Initiatives
Now that the company is owned by private equity, you can bet that every expenditure is scrutinized. If Nielsen is big on DEI, what are Nielsen’s opportunity costs?
How to Create Nielsen PPM Custom Measurement Periods
In the past, I’ve described some of my “tricks” to help understand Nielsen rating results more fully. The best way to get to the...
Nielsen Well Intentioned For Changing Qualifying Time, But Still Missing the Mark By Wide Margin
It’s a step in the right direction, but it’s miles away from how major digital outlets are calculating their metrics.
A Behind-The-Scenes Look at How Nielsen Moved Its PPM Radio Ratings to a Three-Minute Qualifying Time
"We brought this idea from inception to implementation in about 30 weeks. That's a huge accomplishment."
Christmas Music Holds 16 Of The Top 20 Spots In Holiday Month PPMs
You can dive deeper into each market on Barrett Media’s ratings page. Powered by Harker Bos Group.
In PPM Day Two Holiday Ratings Santa Is Still Delivering Presents
You can dive deeper into each market on Barrett Media’s ratings page. Powered by Harker Bos Group.
What the Future of Nielsen Radio Ratings Looks Like After Video Ratings Wars
Nielsen makes a lot of money from the radio service. Without any serious competition, there is little need to invest in improvements unless the subscribers push back.
Nielsen Diary Markets 12+ December 2024 6 am-midnight
Nielson Diary Markets 12+. You can dive deeper into each market on Barrett Media’s ratings page. Powered by Harker Bos Group.
Nielsen Diary Markets 12+ December 2024 6 am-midnight
Nielson Diary Markets 12+. You can dive deeper into each market on Barrett Media’s ratings page. Powered by Harker Bos Group.
How Nielsen Can Address Radio Ratings Concerns in the Wake of Natural Disasters
The company should put together an industry presentation with broad results on Los Angeles audio usage and a comprehensive release with specific information.