Tag: Nielsen Radio Ratings
Browse our Latest articles!
Taking a Peak Behind the Curtain at Nielsen’s PPM Ratings System
If you are thinking, “Huh?” here are the reasonable explanations.
What the Cumulus-Nielsen Battle Says About Power in Radio Ratings
As the Cumulus-Nielsen saga rolls on, the biggest winners will be the lawyers and their firms.
Why News/Talk Radio Hosts and PDs Can’t Afford to Ignore How Listeners Actually Live
We all fantasize that our audience is totally glued into every moment on the radio. I wish that was true. It isn’t.
Is Nielsen’s One-Minute QH the Next Ratings Sugar Rush for Radio?
If higher ratings will help business, this potential change will give the industry one more year to come up with a plan to either bring Nielsen’s prices down by trading cost for a less granular service, or to find and encourage competitors to come into the radio space.
Nielsen ‘Very Pleased With What We’ve Seen’ One Year After Changing to 3 Minute Qualifying Time
“The bottom line is that tide has risen for all boats — all formats, all dayparts.”
Cumulus Media Injunction Against Nielsen Lifted By Federal Court
That injunction being lifted now allows Nielsen to re-enact its policy of joining national ratings with the purchase of local market data, at least temporarily.
The Real Stakes of the Cumulus–Nielsen Antitrust Battle
In my view, for the sake of the industry and its future, Nielsen needs to relent, but I can’t see this happening while the company is owned by private equity.
Is Nielsen Willing to Burn Nationwide Ratings to Save Its Margins?
"We’ve seen the first crack in a 60-year reign of radio audience measurement."
Could AI Redefine How Radio Ratings Are Measured?
AI could take some of the “crazy” out of the system.
How Nielsen Audience Measurement Could Get Cheaper and Smarter By Following This Swiss Method
When will radio companies get together and tell Nielsen that the current system is not affordable anymore?