Tag: Nielsen Radio Ratings
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What Nielsen PPM Data Tells Us About Content, Contests, and the Mistakes Most Shows Still Make
We're at a point where only the very biggest shows can afford to waste a break. Even the big shows that waste too many breaks will lose audience.
Is It Time for Cumulus Media to Sell Westwood One and Walk Away?
If a buyer could be found that doesn't own local stations, the problem goes away.
Nielsen is the Umpire That Everybody Hates
The genesis for this column came from two pieces published in the past week: one for video and one for audio.
The Two Nielsen Numbers That Should Be Running Radio (But Aren’t)
Both metrics have value, and it's easy to see why they can cause sleepless nights — or even celebrations at the pub.
How Nielsen’s mSurvey Brings the Diary System Into the Smartphone Era
Based on what Nielsen has shown, the mSurvey works best on a smartphone, which makes sense in 2026.
Taking a Peak Behind the Curtain at Nielsen’s PPM Ratings System
If you are thinking, “Huh?” here are the reasonable explanations.
What the Cumulus-Nielsen Battle Says About Power in Radio Ratings
As the Cumulus-Nielsen saga rolls on, the biggest winners will be the lawyers and their firms.
Why News/Talk Radio Hosts and PDs Can’t Afford to Ignore How Listeners Actually Live
We all fantasize that our audience is totally glued into every moment on the radio. I wish that was true. It isn’t.
Is Nielsen’s One-Minute QH the Next Ratings Sugar Rush for Radio?
If higher ratings will help business, this potential change will give the industry one more year to come up with a plan to either bring Nielsen’s prices down by trading cost for a less granular service, or to find and encourage competitors to come into the radio space.
Nielsen ‘Very Pleased With What We’ve Seen’ One Year After Changing to 3 Minute Qualifying Time
“The bottom line is that tide has risen for all boats — all formats, all dayparts.”