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10% of Daily Wire Revenue in 2023 Came From Commerce Sales

As The Daily Wire continues to become a conservative media powerhouse, the digital outlet also has seen marked improvement in its product sales, earning more than $20 million in 2023.

According to a report from Axios’ Sara Fischer, the company saw $22 million from commerce in 2023, garnering 10% of the company’s total revenue for the year.

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The majority of its revenue in that division came from razors and other bathroom products. The company jumped into the razor business after razor blade company Harry’s pulled its advertising more than two years ago for what it called “misaligned values” with the conservative outlet.

“We launched Jeremy’s Razors for the same reason we launched a general and kids entertainment business and a news, commentary, and podcasting business: because in order to win we have to rip the economy in two,” Daily Wire co-CEO Jeremy Boreing told Axios.

Jeremy’s Razors earned $19 million of the $22 million the company secured during the calendar year. That figure represents a jump up from the $10 million it made in the previous year.

According to Axios, the additional $3 million in commerce sales came from merchandise from the company’s conservative t-shirts and other branded items.

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