Florida State University and Legends announced a new 10-year multimedia rights partnership in a release today. The agreement is an extension of a previous partnership between the two.
“This partnership between Legends and Florida State Athletics creates a dynamic collaboration between like-minded organizations at a time when the importance of alignment has never been greater,” said Michael Alford, Vice President and Director of Athletics at Florida State. “Together we can capitalize on a limitless array of new opportunities for revenue streams while also maximizing our potential in established avenues as well. This will enable us to meet the growing needs of our student-athletes while also maintaining financial stability for the services we provide in areas of fan engagement and experience.”
Legends will work with FSU on multimedia rights, including broadcasting, licensing, and sponsorship opportunities. Legends has formed Florida State Global Partnerships and will build a staff which will be integrated with the FSU Athletics team.
“Florida State University is a forward-thinking institution that understands the importance of aligning revenue streams to position for success in the new collegiate landscape,” said Mike Behan, President of Legends College. “The recent NCAA settlement has further emphasized the need for universities to explore innovative ways to optimize their commercial potential. Legends is proud that FSU has entrusted our team to build on our partnership to capitalize on this opportunity and further solidify its position as a trailblazer in collegiate sports.”
Legends also has collegiate partnerships with the University of Notre Dame, the University of Miami and Georgia Tech.
