The National Football League, Roc Nation, and Apple Music announced on Sunday that seventeen-time GRAMMY Award winner Kendrick Lamar will perform at the Apple Music Super Bowl LIX Halftime Show in February in New Orleans.
In 2022, Kendrick Lamar took the Super Bowl stage as part of the event’s inaugural hip-hop showcase, which featured a lineup of West Coast legends, including Dr. Dre, Snoop Dogg, Eminem, 50 Cent, and Mary J. Blige.
Lamar said, “Rap music is still the most impactful genre to date. And I’ll be there to remind the world why. They got the right one.”
Seth Dudowsky, NFL Head of Music, added, “Few artists have impacted music and culture as profoundly as Kendrick Lamar. Time and time again, Kendrick has proven his unique ability to craft moments that resonate, redefine, and ultimately shake the very foundation of hip-hop. We’re excited to collaborate with Kendrick, Roc Nation, and Apple Music to deliver another unforgettable Halftime Show.”
Lamar’s upcoming Super Bowl halftime performance will be the sixth produced in partnership with Roc Nation, the entertainment company founded by Jay-Z. In 2019, Roc Nation signed a deal with the NFL to co-produce the Super Bowl halftime show and promote the league’s social justice initiatives.
