When asked why they listen to local radio, 40% of those aged 18-34 said that local content is the key reason. That's higher than the overall level (30%) and the 55+ crowd (20%).
"The broadcast will air live on NBC, Telemundo and Peacock, and the league is leaning heavily into a mix of chart-topping names and cultural impact to open its biggest event of the year"
"Sports and music both exist to bring people together, not divide them. The halftime show has never been designed to please everyone — it’s meant to create a shared cultural moment"
Looking at the radio business from the outside can seduce you. Even today, in the age of social media, there are people on the outside who still want in.
When asked why they listen to local radio, 40% of those aged 18-34 said that local content is the key reason. That's higher than the overall level (30%) and the 55+ crowd (20%).