In a joint venture with Smuggler Entertainment, the company behind the two AppleTV+ docuseries on Lionel Messi, the international soccer superstar is launching his own production company called 525 Rosario. The production company is expected to create family programming and other premium video content as well as producing film, sporting events and branded commercials for athletes.
Rosario is the name of Messi’s hometown and 525 is the street number of the Messi home. Tim Pastore, co-founder of Smuggler Entertainment will be the chief executive for the new company.
“The goal remains to inspire and connect with people around the world in a completely new way, and we are looking forward to this venture,” the Messi family said in a statement. “We would like to continue advancing in the entertainment sector, bringing new initiatives and productions with global reach through innovative storytelling, programming and experiences.”
Pastore said, “This new venture aims to highlight and build upon everything Leo Messi stands for through not only massive premium content on a global scale but also community outreach and family-focused initiatives.
“We are very grateful to Leo and his family for the opportunity to create and partner on media experiences for local and worldwide audiences while pushing the boundaries of traditional genres.”
Messi currently stars for Inter Miami of MLS and that is where the new venture will be headquartered along with Los Angeles.
