The Atlanta Hawks and Audacy have announced an extension of the multi-year relationship that will continue making 92.9 The Game the flagship station of the Atlanta Hawks Radio Network. As part of the agreement, all 82 Hawks games will air throughout the state of Georgia on the team’s radio network.
Under the new agreement, Steve Holman, the radio play-by-play voice of the Atlanta Hawks and recipient of various Hall of Fame accolades, is continuing in his role amid his 40th season with the team. Holman has called 3,000 consecutive games, never missing a Hawks contest throughout his tenure. Mike Conti, the brand manager of the station and Hawks pregame, halftime and postgame host, also joins Holman on the broadcasts as a game commentator since 2014.
“We’ve taken great pride in seeing the growth and success of Sports Radio 92.9 The Game as the flagship station of the Atlanta Hawks Radio Network since its inception,” Andrew Saltzman, president of business enterprise and chief commercial officer for the Atlanta Hawks, said in a statement. “We are excited that our growing fanbase will continue to enjoy Hawks basketball game coverage on The Game along with compelling sports talk every day from their line-up with the most talented hosts in the business.”
Under the partnership between the Hawks and Audacy, the Hawks Basketball Show and Hawks CEO Show on-air segments will feature leaders from the basketball operations team. Games will continue to air on the FM frequency as well.
“We are proud to continue our long standing relationship with the Atlanta Hawks,” Rick Caffey, senior vice president and market manager of Audacy Atlanta, said in a statement. “With our partnership now in its second decade, we look forward to continuing our comprehensive Hawks coverage on Sports Radio 92.9 The Game, V103, and worldwide on the Audacy app.”
Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.
