"Combined with Wednesday's Kickoff Game between the Patriots and Seahawks, which drew 25.1 million, both of NBC's opening-weekend NFL games cleared 25 million for the first time in a decade."
"This study tracks the entire engagement funnel: discovery, loyalty, and the point where a follower becomes a Superfan, so producers can stop guessing."
"I do hope we can do multiple days, and this becomes a job, like not just an endeavor, not just a hobby. Not just something we're doing because we don't have another thing, but something we're doing because it's great, and we want to be a part of it."
"We figure out what people should be paid. We figure out what they can be paid if they went somewhere else. Because we don't want them to go somewhere else, we want them to work here."
"This study tracks the entire engagement funnel: discovery, loyalty, and the point where a follower becomes a Superfan, so producers can stop guessing."
"I do hope we can do multiple days, and this becomes a job, like not just an endeavor, not just a hobby. Not just something we're doing because we don't have another thing, but something we're doing because it's great, and we want to be a part of it."