"Combined with Wednesday's Kickoff Game between the Patriots and Seahawks, which drew 25.1 million, both of NBC's opening-weekend NFL games cleared 25 million for the first time in a decade."
"This study tracks the entire engagement funnel: discovery, loyalty, and the point where a follower becomes a Superfan, so producers can stop guessing."
"I do hope we can do multiple days, and this becomes a job, like not just an endeavor, not just a hobby. Not just something we're doing because we don't have another thing, but something we're doing because it's great, and we want to be a part of it."
"I feel like I always had super big goals and dreams and aspirations, but at the same time, this is a place that women’s basketball has really never been before, so no, I never really imagined it on this magnitude."
"Paywalls for news, you get fact-based information credible for people willing to pay for it. And then way less reliable, at times crazy, stuff for everyone else."
The report notes sports fans spend six hours and 26 minutes with audio content each day—that’s over two hours more than the average American spends listening to audio.
"This study tracks the entire engagement funnel: discovery, loyalty, and the point where a follower becomes a Superfan, so producers can stop guessing."
"I do hope we can do multiple days, and this becomes a job, like not just an endeavor, not just a hobby. Not just something we're doing because we don't have another thing, but something we're doing because it's great, and we want to be a part of it."