"Combined with Wednesday's Kickoff Game between the Patriots and Seahawks, which drew 25.1 million, both of NBC's opening-weekend NFL games cleared 25 million for the first time in a decade."
"This study tracks the entire engagement funnel: discovery, loyalty, and the point where a follower becomes a Superfan, so producers can stop guessing."
"I do hope we can do multiple days, and this becomes a job, like not just an endeavor, not just a hobby. Not just something we're doing because we don't have another thing, but something we're doing because it's great, and we want to be a part of it."
“From my experience, sometimes what happens is the engineers...will put a plan together and it's a really good plan on paper, but it doesn't always take into account everything that is needed on the content side..."
While it’s fair to go after some radio stations for their heavy spot loads, let’s talk about the consumer experience for online…it might be much worse!
“ The 30 for 30 film will explore Scott’s rise up the ranks at ESPN, his influence on media and culture, a painful divorce and his fight against cancer, which ultimately took his life.”
Consumers are able to watch The Masters throughout Friday utilizing ESPN+, Masters.com or The Masters App in addition to the linear telecast at 3 p.m. EST.
"This study tracks the entire engagement funnel: discovery, loyalty, and the point where a follower becomes a Superfan, so producers can stop guessing."
"I do hope we can do multiple days, and this becomes a job, like not just an endeavor, not just a hobby. Not just something we're doing because we don't have another thing, but something we're doing because it's great, and we want to be a part of it."