Yearly Archives: 2024

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Why Social Media Feedback Is Far Too Valuable For Any Sports Brand To Ignore

"No manager should blindly react to every social media comment. But no manager should fully dismiss social media feedback simply because it comes from a platform where negativity can thrive."

Why 93 WIBC Dedicated a Full Day to Remembering Matt Bair

"We've done so many fun videos with him. And he just had such great comedic chops, but at the same time, so humble. And he was a big deal who didn't seem to know he was a big deal. And I think that made him a bigger deal, because he was just so unaware of how loved he was."

Radio Programming Strategy: Chris Shebel’s Format Blueprint

"It's heavy on gold." That's crucial because Palm Springs' radio audience is predominantly 50 and older. The music serves them, not some mythical club demographic."

Inside Chase Daniel’s Growing Digital Network While Expanding His ESPN Profile

"If I’m doing this and spending time away from my family, there’s a reason. I want to call the best games possible and be in the best situation to talk ball and have fun with it."

Are There Media Opportunities in the Wake of Mass Layoffs?

Maybe the way to fight the trash news sources is to do what they do, just with the truth. But monetizing that… I dunno.

Public Radio Week: Adam Fox Knows WDET in Detroit Can Be a Beacon

Fox joined WDET in 2023 after stops at stations in Alberta and Ontario.

Kevin Burkhardt Reveals How He Stays Grounded Before Calling NFL Games

Burkhardt revealed his ritual during an appearance with Jay Glazer on his Unbreakable podcast.

6 Radio Pet Peeves

Ok, this is what angers me. Am I truly an angry little man?

If Tom Brady Bumps Greg Olsen on FOX, CBS Should Pair Him with Jim Nantz

If I’m CBS, I am on the phone with Greg Olsen’s agent YESTERDAY, about joining the number one booth on the network.

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Why 93 WIBC Dedicated a Full Day to Remembering Matt Bair

"We've done so many fun videos with him. And he just had such great comedic chops, but at the same time, so humble. And he was a big deal who didn't seem to know he was a big deal. And I think that made him a bigger deal, because he was just so unaware of how loved he was."

Radio Programming Strategy: Chris Shebel’s Format Blueprint

"It's heavy on gold." That's crucial because Palm Springs' radio audience is predominantly 50 and older. The music serves them, not some mythical club demographic."

Inside Chase Daniel’s Growing Digital Network While Expanding His ESPN Profile

"If I’m doing this and spending time away from my family, there’s a reason. I want to call the best games possible and be in the best situation to talk ball and have fun with it."

AudioGraph Changes Radio Attribution Game Entirely

"(It) aligns more closely with digital buying and measurement standards."
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