The final episode of the regular season, which aired ahead of the SEC Championship Game, averaged 2.1 million viewers and was its best conference championship episode since 2010.
"You Better You Bet is already the most-listened-to sports betting program in America, and this partnership with NBC Sports marks a significant step in enhancing the show’s multi-platform presence."
“It’s easy to imagine a strategic partnership with Fox or someone like Fox, that could be mutually beneficial. I think that we complement Fox and don’t compete with Fox.”