Yearly Archives: 2024
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Fame, Fear, Fortune, Fun or Freedom: Which of the Five F’s Drive You?
"Companies have to understand that the best expect to be compensated, and challenged. Money matters, but if it's all you've got, eventually your top stars will chase new situations."
See Something, Say Something: Why Debates Need Real-Time Fact Checking
CBS News thinks that its anchors need not fact-check the candidates in real time during Tuesday’s vice-presidential debate. Like CNN before it, CBS figures...
Three Minutes And Emotional Impact = Better Ratings
Reducing the quarter-hour impact from five to three minutes changes the math. But it doesn’t change the emotional impact of what we’re playing and saying in the moment.
Radio Stations Should Invest in Qualitative Research
After decades in the world of ratings and having studied the history of the business, one thing is clear. There is room for one and...
Mark Schlereth Brings a Team-Oriented Focus to FOX Sports, ‘Breakfast Ball’ on FS1, and Denver Sports 104.3 The Fan
"One of the coolest things about being a broadcaster or broadcasting games is sitting around with the guys, talking about football, and talking about putting a show together."
