Saga Communications‘ Cascade Radio Group has officially rebranded as the Pacific Northwest Media Group. This new name reflects the organization’s enhanced lineup of digital content across its five-station cluster based in Bellingham, Washington.
In the last 18 months, the group has launched several new initiatives, including the complimentary online news platform MyBellinghamNow.com, the PNW Perks half-price deal service, and various digital marketing solutions. This rebranding effort seeks to create a cohesive identity for these diverse offerings.
Pacific Northwest Media Group General Manager and Market President Heidi Persson said, “We’re excited about this rebrand and the opportunity it provides for us to further engage with the community and our marketing partners. We will continue our commitment to the local community and to bring the PNW the best live and local radio with our heritage radio stations KGMI, KISM, KAFE, KPUG, and K-BAY, along with the latest in free, online local news via MyBellinghamNow.”
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