Tag: Saga Communications

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Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

"One word of caution: do not jack what you do not understand."

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

Saga Communications Reports 5.6% Revenue Decline During 2026’s First Quarter

"The other day, one of our leaders said to me, 'It's more important to get it right than it is to be right.' And we are beginning to get it right."

The Industry According To….Pat Paxton, Saga Communications

"There is some amazing radio being done in smaller markets. Incredibly talented people who could be working in major markets but choose not to. I think they are underappreciated and underestimated in our industry."

Mix 107.9 Adds Mason Kelter and ‘Liveline’ to Evenings

"We’re excited to give Columbus listeners something they can actively be part of again."

Saga Communications SVP of Content Pat Paxton: Government Funding of Public Media is ‘Crazy and Wrong’

"My colleagues and competitors don't get federal funding. We have to compete in the free market like any other business."

LAZER 103.3 Morning Host Mike Wickett Announces Upcoming Exit

Wickett announced that Tuesday, March 31st will be his final day with LAZER 103.3.

Dave Russell Named PD For Saga Stations In Clarksville, Tennessee

"The move brings Russell back to a format and role that have defined much of his decades-long career."

Saga Communications Reports 5% Revenue Decline in 2025

During the year, Saga saw an operating loss of $11 million, which contrasts with the operating income of $2.4 million in 2024.

Dave Thomas Named Program Director, Morning Host At 96.9FM WSIG

"Thomas has also been a regular on-air presence at WSIG, making the move a natural extension of his existing responsibilities within the cluster."

Tommy Bickham Departs Morning Show On Mix 94.5

"Thank you to everyone who started your day with Callie and I these past 4 years!"

Saga Communications Reports 1.8% Revenue Decline During 2025’s 3rd Quarter

A large portion of that decline can be tied to the lack of political advertising in 2025.

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Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How Daniel Cormier Is Approaching Calling UFC Freedom 250 as a Landmark Moment for the Sport of MMA

"As a guy that's represented the country in wrestling and the things that I've done, I've always wanted to go to the White House. Now, I have an opportunity to do it. Plus, to do it with fighting and representing the UFC. That's crazy to me."