Tag: Saga Communications

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Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

"One word of caution: do not jack what you do not understand."

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

Xania Monet, the First AI Artist Just Cracked Radio

"She’s not the death of music. She’s the mirror we need to look into."

96.5 WKLH Adds “Big Jake” Calgaro to Nights

"Milwaukee, your nights just got a whole lot bigger."

Saga Communications Inks Deal to Sell 22 Tower Sites For More Than $10 Million

"We are committed to evaluating every asset we own while still efficiently and effectively operating our businesses.”

Saga Communications CEO Chris Forgy: We Plan on Two-Thirds of Total Revenue to Be Digital By 2030

In its most recent financial results, 16% of the company's total revenue is in the digital space.

How Borna Velic Keeps Milwaukee Rock Radio Thriving at 102.9 THE HOG and 96.5 WKLH

"If you’re streaming us from outside Milwaukee, half of what we say probably won’t make sense — and that’s the point.”

Saga Communications Sees 5% Revenue Decline During 2025’s 2nd Quarter

Same station net revenue decreased by 6.4%, which is in line with how much operating expenses fell during the quarter, as well.

Cayuga Media Group Names New Operations and Brand Leaders

Joe Salzone, who is currently the News Director at WHCU-AM & FM, has been promoted to Operations Manager for the 10-station group.

Saga Flips EZ 99.9 Clarksville to Spanish Top 40 La Pantera

The station will feature Spanish Rhythmic and Regional Mexican music.

Saga Communications CEO Chris Forgy Explains Why Going to AI Voices for Station Imaging Makes Sense

"It was just to be prudent, to allow us to grow, not to try to cut our way out of a downdraft, because you can’t do that.”

Saga Communications to Replace Station Voiceover Talents with AI-Replicated Voices

"The savings we were able to generate by going through this other way of doing station imaging — utilizing AI — saved about 10 people who otherwise would have lost their jobs as a result of the expense reductions we wanted to put in place."

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Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How Daniel Cormier Is Approaching Calling UFC Freedom 250 as a Landmark Moment for the Sport of MMA

"As a guy that's represented the country in wrestling and the things that I've done, I've always wanted to go to the White House. Now, I have an opportunity to do it. Plus, to do it with fighting and representing the UFC. That's crazy to me."