Tag: Saga Communications
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Radio Ads Work Best When They Tell a Great Story
I was recently with a client, and during the CNA, she used a phrase I have rarely heard before from a client. “I simply want someone to tell our story.”
AC Radio: Opportunities Don’t Take Summer Vacations
The Adult Contemporary brands we partner with tend to be a bit sleepy during the summer months. However, now is the time to cobble the rest of the year together.
‘Gordo’ Joins Rewind 103.5/104.3 Columbus OH For Mornings
Gordo joined the cluster in May of last year, arriving from Top 40 U93 in South Bend, IN.
Bob Lawrence Is Joining MacDonald Broadcasting Saginaw
Lawrence, also a columnist for Barrett Media, will return to Michigan as Market Manager for MacDonald Broadcasting in Saginaw.
Bob Lawrence To Exit Seven Mountains Media Parkersburg WV
Bob Lawrence, General Manager/Market Manager for Seven Mountains Media in Parkersburg, WV, is leaving the cluster to pursue another opportunity.
Saga Communications Begins 2025 With 4% Revenue Decline in 1st Quarter
Station operating expenses declined 2.2% to $22.0 million, reflecting the company’s ongoing efforts to manage costs in a soft local advertising market.
Radio Has Forgotten Its Most Important Metric
"The audience is telling you exactly why they’re tuning out, are you listening?"
La Pantera 97.3 Adds ‘Despierta Con Omar’ To Mornings
Translated to “Wake Up With Omar,” the show is led by Omar Mayorga, a Venezuela native and 18-year broadcast veteran.
Saga Names Randy Cable VP/General Manager in Keene NH
It marks a return to Saga for Cable after spending time as Regional Director of Sales for Beasley Media Group, Florida.
Saga Communications Reports 2.2% Revenue Decrease in 2024
Operating expenses rose 4.5% during the year.