Tag: Saga Communications

"It was just to be prudent, to allow us to grow, not to try to cut our way out of a downdraft, because you can’t do that.”

"The savings we were able to generate by going through this other way of doing station imaging — utilizing AI — saved about 10 people who otherwise would have lost their jobs as a result of the expense reductions we wanted to put in place."

I was recently with a client, and during the CNA, she used a phrase I have rarely heard before from a client. “I simply want someone to tell our story.”

The Adult Contemporary brands we partner with tend to be a bit sleepy during the summer months. However, now is the time to cobble the rest of the year together.

Gordo joined the cluster in May of last year, arriving from Top 40 U93 in South Bend, IN.

Lawrence, also a columnist for Barrett Media, will return to Michigan as Market Manager for MacDonald Broadcasting in Saginaw.

Bob Lawrence, General Manager/Market Manager for Seven Mountains Media in Parkersburg, WV, is leaving the cluster to pursue another opportunity.

Station operating expenses declined 2.2% to $22.0 million, reflecting the company’s ongoing efforts to manage costs in a soft local advertising market.

"The audience is telling you exactly why they’re tuning out, are you listening?"

Translated to “Wake Up With Omar,” the show is led by Omar Mayorga, a Venezuela native and 18-year broadcast veteran.