Tag: Saga Communications
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Bob Lawrence Is Joining MacDonald Broadcasting Saginaw
Lawrence, also a columnist for Barrett Media, will return to Michigan as Market Manager for MacDonald Broadcasting in Saginaw.
Bob Lawrence To Exit Seven Mountains Media Parkersburg WV
Bob Lawrence, General Manager/Market Manager for Seven Mountains Media in Parkersburg, WV, is leaving the cluster to pursue another opportunity.
Saga Communications Begins 2025 With 4% Revenue Decline in 1st Quarter
Station operating expenses declined 2.2% to $22.0 million, reflecting the company’s ongoing efforts to manage costs in a soft local advertising market.
Radio Has Forgotten Its Most Important Metric
"The audience is telling you exactly why they’re tuning out, are you listening?"
La Pantera 97.3 Adds ‘Despierta Con Omar’ To Mornings
Translated to “Wake Up With Omar,” the show is led by Omar Mayorga, a Venezuela native and 18-year broadcast veteran.
Saga Names Randy Cable VP/General Manager in Keene NH
It marks a return to Saga for Cable after spending time as Regional Director of Sales for Beasley Media Group, Florida.
Saga Communications Reports 2.2% Revenue Decrease in 2024
Operating expenses rose 4.5% during the year.
In The Wake Of Audacy Layoffs, Where Does Radio Go From Here?
The layoffs by radio giant Audacy last week weren't a real stunner as we’ve normalized big radio layoffs for decades.
The Pulse: Extend Your Promotions
Stations run big promotions that spans several weeks, culminating in the big moment of awarding the prize and announcing the winner. Then what? Far too often, nothing.
Saga Bellingham WA Is Now Pacific Northwest Media Group
This new name reflects the organization's enhanced lineup of digital content across its five-station cluster based in Bellingham, Washington.