Saga Communications has reshuffled key programming roles inside its Virginia cluster, elevating a familiar voice to lead one of its heritage country brands while repositioning another veteran programmer to a sister station. Dave Thomas, who currently serves as program director for Classic Hits Rewind 105.1 and AC More 96.1, has been named program director and morning host at Classic Country 96.9 WSIG in Harrisonburg, Virginia.
Thomas has also been a regular on-air presence at WSIG, making the move a natural extension of his existing responsibilities within the cluster.
He replaces Tom Morgan, who transitions to Saga’s Classic Rock WWWV 97.5 in Charlottesville as program director and morning host. Morgan had overseen WSIG’s programming and handled afternoon drive prior to the change, and he will continue tracking afternoons at WCVL in Charlottesville, a role he has held since 2024.
For Thomas, the appointment marks a return to a leadership role within the Saga cluster.
He previously worked for the company from 2014 to 2021, serving as brand manager before departing for Townsquare Media in St. Cloud, Minnesota. While there, he managed Classic Rock 103.7 The Loon and Classic Hits 96.7 The River and added on-air duties that included afternoons at Country WWJO and mornings at KZRV.
Meanwhile, WSIG has adjusted its midday and afternoon lineup to accommodate the leadership transition. RJ Kelly moves into afternoon drive, providing continuity for listeners during a key daypart. Robbie Vogler will handle middays on an interim basis as the station evaluates its long-term plans for the slot.
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