Greg FM is spreading fast. Seven major broadcast groups now carry the format, and nobody’s calling it a fluke anymore.
What We Know: Hubbard, Connoisseur, Pattison, Loud Media, Saga, Cumulus, and Sarkes Tarzian all now carry Greg FM dayparts. WARH in St. Louis runs it, alongside 11 Pattison adult hits/classic hits stations across Canada. Connoisseur features it on seven brands, Loud Media on two New York stations, and Saga, Cumulus, and Sarkes Tarzian have signed on too. Every signal runs through RadioCloud, and the rollout keeps growing.
What They Said: Yea Media Group president Shawn Nunn admitted the surge caught even him off guard. “The massive demand for Greg Beharrell and Greg FM has surprised us,” Nunn said, “like, really surprised us because we know Greg.” Meanwhile, Beharrell himself seemed less thrilled about the paperwork side of fame, noting, “I’m happy to issue this press release, but sad to know that once it’s issued the press release becomes a press released and can’t ever go back.”
What Remains Unclear: Nobody’s explained exactly why Greg FM resonates so widely across such different markets. Additionally, it’s unclear how mornings, afternoons, beforenoons, and nights all function as distinct dayparts. “Beforenoon” still awaits a real definition. Until Yea Media clarifies further, programmers are mostly taking the format’s success on faith.
What It Means: Greg FM isn’t a novelty anymore; it’s a legitimate format trend. Consequently, expect more groups to inquire as RadioCloud distribution expands. For now, Scott Kerr (scott@yeamediagroup.com) remains the go-to contact for stations chasing their own slice of Greg.
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David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David’s career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.
