FanDuel Sports Network has appointed Sarah Tourville as its new Executive Vice President of Team Partnerships. She will officially assume the role on March 31, shortly after the start of the MLB regular season. Tourville previously spent five years with the Kansas City Royals as Executive Vice President, Chief Commercial and Community Impact Officer. During her tenure, she oversaw revenue, corporate partnerships, media and marketing strategy, and other key business operations for the Royals.
Starting in March, Tourville will take on oversight of several regions for FanDuel Sports Network. These include markets featuring FanDuel Sports Network Kansas City, Indiana, Midwest, SoCal, and West. Additionally, she will manage partnerships with multiple professional teams, including the Indiana Pacers, Kansas City Royals, Los Angeles Angels, Los Angeles Kings, Los Angeles Clippers, St. Louis Cardinals, and St. Louis Blues.
Expressing her enthusiasm for the new role, Tourville highlighted her familiarity with the company’s mission. “Having worked closely with the FanDuel Sports Network team, I know the company is committed to innovating and enhancing team partner relationships across the portfolio, and I look forward to lending my experience to this effort,” she said.
David DeVoe, Chief Operating Officer and Chief Financial Officer of FanDuel Sports Network, also spoke about Tourville’s hiring. “Sarah’s expertise in building impactful partnerships and driving strategic growth as both a media and team executive brings an invaluable perspective to FanDuel Sports Network as we continue to foster dynamic relationships with our team partners and fans,” said DeVoe. “Drawing on more than twenty years of industry experience, Sarah will help us deepen our partnerships in the West, SoCal, Midwest, Kansas City, and Indiana markets while driving audience growth by offering cutting-edge sports content for fans.”
Outside of her new role with FanDuel Sports Network, Tourville serves on the boards of The St. Louis Sports Commission, The Kansas City Sports Commission, Kansas City Urban Youth Academy, and the Make-A-Wish Foundation of Missouri & Kansas.
Tourville’s hiring comes just days after the company announced Steve Simpson as Executive Vice President of Team Partnerships for FanDuel Sports Network South and FanDuel Sports Network Southeast. Simpson will oversee the regional sports networks in these areas, taking over following the retirement of Jeff Genthner. In this role, he will be responsible for partnerships with teams such as the Atlanta Braves, Atlanta Hawks, Charlotte Hornets, Carolina Hurricanes, Memphis Grizzlies, and Nashville Predators.
Executive vice presidents of team partnerships will play a crucial role in advancing the strategic operations and growth efforts of FanDuel-branded RSNs, which are owned by Main Street Sports Group.
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