Alyssa Siebken has been promoted to Assistant Program Director at Urban Power 106.9 in Omaha. Known on air as HBIC, Head Biscuit In Charge, she has been with the station for six years.
Siebken is an American Idol veteran who competed in season 13. She has previously hosted middays on sister station Hot AC Sweet 98.
Siebken said of her promotion, “I am beyond excited to step into the role of APD at Power 106.9! This station has been my home for years, and I’m so grateful for the opportunity to continue growing with our amazing team. Power 106.9 has always been about connecting with our listeners, celebrating the culture, and bringing the best vibes to Omaha. I can’t wait to keep that energy going, take things to the next level, and prove that biscuits really can rise!”
NRG Media Operations Manager Steve King said, “I’m excited to have the Head Biscuit in Charge finally in charge. Alyssa’s passion for the business, knowledge of the format, strategic mind, and complete dedication to the station and to the team made it an easy decision to promote her to lead the charge for Power 106.9. Simply put, there is no one better for the job… and now I can call her the HBICAPD.”
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