YouTube is changing the definition of how it calculates views on its YouTube Shorts platform, the short-form video rival to TikTok and Instagram Reels.
Previously, YouTube counted a view as at least 30 seconds of watch time from an individual user. Now, the company is enacting a policy similar to its rivals TikTok and Instagram Reels.
Beginning on Monday, March 31st, Shorts views will count how often a video starts or is replayed, similar to other short-form video apps.
The previous metrics of 30 seconds of watch time will be labeled as “engaged views” within the YouTube Analytics system. Creators of YouTube Shorts will be compensated by the YouTube Partner Program by these video views and not the overall view count.
According to the company, the changes are being made so creators better understand how frequently their videos are being seen on the platform.
The Google-owned platform believes the transparency will give a better understanding of true reach and will allow creators to give more intricate figures to potential advertisers and brand partners.
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