"I know that Netflix always makes a really compelling pitch. So I’m certainly hoping that he’ll wanna be a part of it in some kind of way because he is the face of the Field of Dreams."
Think soap operas on social feeds. And while micro dramas are primarily thought of as video, this is a content space radio is uniquely qualified to own.
The vast majority of the NBA's video success came from Instagram Reels. That featured a tally of 716 million views, accounting for 60% of the total NBA social views during the Finals. The NBA also surpassed 88 million YouTube views.
"As this landscape changes, it’s important to find ways to deliver the product in the way people are consuming the game these days. So it’s a challenge. … I think we’re all optimistic that we can get to a good place."