Tag: Instagram Reels

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Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

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"One word of caution: do not jack what you do not understand."

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

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"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

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"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

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"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

Why YouTube’s Shorts Cap Should Concern Every Independent Podcast Creator

Columns Garrett Searight Garrett Searight -
For podcasters specifically, the answer isn't to panic. It's to diversify.

Why Micro Dramas Might Be the Next Radio Content Move Hiding in Plain Sight

Columns Phil Becker Phil Becker -
Think soap operas on social feeds. And while micro dramas are primarily thought of as video, this is a content space radio is uniquely qualified to own.

Are TikTok, YouTube Shorts, and Instagram Reels Helping or Hurting the Podcast Industry?

Business Garrett Searight Garrett Searight -
When a podcast’s best, most viral moments live in a 90-second clip, it raises an uncomfortable question: what’s the point of the rest of the episode?

YouTube Alters Measurement of ‘Shorts’ to Rival TikTok and Instagram Reels

Business BNM Staff BNM Staff -
The company is enacting a policy similar to its rivals TikTok and Instagram Reels.

‘The Fred Show’ Succeeds By Giving Everyone An Equal Voice

Radio Jeff Lynn Jeff Lynn -
“I think we really benefited from everybody having a mic versus shows where you've got an A player and a B player and a C player; we don't do that.”

NBA Finals Break Social Media Records

Television BSM Staff BSM Staff -
The vast majority of the NBA's video success came from Instagram Reels. That featured a tally of 716 million views, accounting for 60% of the total NBA social views during the Finals. The NBA also surpassed 88 million YouTube views.

Popular

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

Features 0
"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

Columns 0
"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

Columns 0
"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How Daniel Cormier Is Approaching Calling UFC Freedom 250 as a Landmark Moment for the Sport of MMA

Features 0
"As a guy that's represented the country in wrestling and the things that I've done, I've always wanted to go to the White House. Now, I have an opportunity to do it. Plus, to do it with fighting and representing the UFC. That's crazy to me."