Tag: Instagram Reels
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Vertical Video Isn’t a Fad Anymore — It’s Where the Money and the Audience Are
"Excluding China, (vertical video) is on track to hit $150 billion in 2026, up from $106 billion."
Why YouTube’s Shorts Cap Should Concern Every Independent Podcast Creator
For podcasters specifically, the answer isn't to panic. It's to diversify.
Why Micro Dramas Might Be the Next Radio Content Move Hiding in Plain Sight
Think soap operas on social feeds. And while micro dramas are primarily thought of as video, this is a content space radio is uniquely qualified to own.
Are TikTok, YouTube Shorts, and Instagram Reels Helping or Hurting the Podcast Industry?
When a podcast’s best, most viral moments live in a 90-second clip, it raises an uncomfortable question: what’s the point of the rest of the episode?
YouTube Alters Measurement of ‘Shorts’ to Rival TikTok and Instagram Reels
The company is enacting a policy similar to its rivals TikTok and Instagram Reels.
‘The Fred Show’ Succeeds By Giving Everyone An Equal Voice
“I think we really benefited from everybody having a mic versus shows where you've got an A player and a B player and a C player; we don't do that.”
NBA Finals Break Social Media Records
The vast majority of the NBA's video success came from Instagram Reels. That featured a tally of 716 million views, accounting for 60% of the total NBA social views during the Finals. The NBA also surpassed 88 million YouTube views.