"We try our best to respect the game and showcase and display it in a fashion that might be a little bit more appetizing for a different group of people that are watching alongside the best play commentators on Earth."
Think soap operas on social feeds. And while micro dramas are primarily thought of as video, this is a content space radio is uniquely qualified to own.
The vast majority of the NBA's video success came from Instagram Reels. That featured a tally of 716 million views, accounting for 60% of the total NBA social views during the Finals. The NBA also surpassed 88 million YouTube views.
"We look forward to honoring the content that moved audiences in 2026 and continuing the Gracies’ long-standing investment in the people who will shape what comes next.”