Tag: Instagram Reels

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The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

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"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

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"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

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"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

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"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

Why YouTube’s Shorts Cap Should Concern Every Independent Podcast Creator

Columns Garrett Searight Garrett Searight -
For podcasters specifically, the answer isn't to panic. It's to diversify.

Why Micro Dramas Might Be the Next Radio Content Move Hiding in Plain Sight

Columns Phil Becker Phil Becker -
Think soap operas on social feeds. And while micro dramas are primarily thought of as video, this is a content space radio is uniquely qualified to own.

Are TikTok, YouTube Shorts, and Instagram Reels Helping or Hurting the Podcast Industry?

Business Garrett Searight Garrett Searight -
When a podcast’s best, most viral moments live in a 90-second clip, it raises an uncomfortable question: what’s the point of the rest of the episode?

YouTube Alters Measurement of ‘Shorts’ to Rival TikTok and Instagram Reels

Business BNM Staff BNM Staff -
The company is enacting a policy similar to its rivals TikTok and Instagram Reels.

‘The Fred Show’ Succeeds By Giving Everyone An Equal Voice

Radio Jeff Lynn Jeff Lynn -
“I think we really benefited from everybody having a mic versus shows where you've got an A player and a B player and a C player; we don't do that.”

NBA Finals Break Social Media Records

Television BSM Staff BSM Staff -
The vast majority of the NBA's video success came from Instagram Reels. That featured a tally of 716 million views, accounting for 60% of the total NBA social views during the Finals. The NBA also surpassed 88 million YouTube views.

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Why TikTok Followers Don’t Equal Radio Talent

Columns 0
"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

Columns 0
"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

Radio 0
"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

Columns 0
"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."