Tag: YouTube Shorts
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YouTube Is Changing the Rules Again: What it Means For Broadcasters and Brands
"The playing field for platform dominance only gets harder from here."
Locked On Podcast Network Launches New Short-Form Video Format On Social
"We're building a new creator network for today's sports fans using a new media model."
Vertical Video Isn’t a Fad Anymore — It’s Where the Money and the Audience Are
"Excluding China, (vertical video) is on track to hit $150 billion in 2026, up from $106 billion."
YouTube Adding More Tools For Podcasts Including Thumbnails For Shorts
"Custom thumbnails for Shorts are rolling out to all YouTube Partner Program creators. It’s one of the most requested features from YouTube Creators and gives you even more control over how your Shorts are presented. Excited for this one!"
Why YouTube’s Shorts Cap Should Concern Every Independent Podcast Creator
For podcasters specifically, the answer isn't to panic. It's to diversify.
Why Micro Dramas Might Be the Next Radio Content Move Hiding in Plain Sight
Think soap operas on social feeds. And while micro dramas are primarily thought of as video, this is a content space radio is uniquely qualified to own.
Are TikTok, YouTube Shorts, and Instagram Reels Helping or Hurting the Podcast Industry?
When a podcast’s best, most viral moments live in a 90-second clip, it raises an uncomfortable question: what’s the point of the rest of the episode?
Nikki Nite Knows the Battle For Time and Attention is Tougher Than Ever For Radio
"Anybody can play a Taylor Swift song, but not anybody can talk about Taylor Swift in the same way a particular personality would.”
YouTube Alters Measurement of ‘Shorts’ to Rival TikTok and Instagram Reels
The company is enacting a policy similar to its rivals TikTok and Instagram Reels.
Consultant’s Corner: Lori Lewis – Lori Lewis Media
“Social Media is not about volume, it's about differentiation” – Lori Lewis.