The NCAA and Genius Sports Limited have announced a landmark extension of their partnership, solidifying Genius Sports as the exclusive provider of official NCAA data to licensed sportsbooks through 2032. The deal encompasses all post-season tournaments, including the highly anticipated March Madness.
Under the expanded agreement, Genius Sports will deliver fast, accurate and secure data to the regulated sports betting market. The partnership underscores a mutual commitment to innovation, transparency and the integrity of collegiate athletics.
“Since 2018, Genius Sports’ technology has transformed the college sports data ecosystem,” said Mark Locke, CEO of Genius Sports. “This extension is a powerful endorsement of our vision, delivering cutting-edge data solutions to support NCAA schools while connecting our sportsbook partners with the highest quality NCAA official content, alongside our exclusive NFL and Premier League rights. Most importantly, it’s a partnership grounded in innovation, integrity and a shared commitment to the future of collegiate athletics.”
In addition, the agreement introduces the Authorized Gaming Licensee (AGL) program, which grants sportsbooks exclusive access to official NCAA data feeds, along with NCAA marks and logos. Genius Sports will work directly with participating licensees to enhance integrity safeguards, limit risky betting types, ensure compliance and protect student-athletes through responsible gaming practices.
A key pillar of the partnership is the continued deployment of NCAA LiveStats, the NCAA’s official platform for real-time game statistics. This platform, used by thousands of NCAA institutions, supports more than 70,000 games annually across major college sports. Importantly, NCAA LiveStats will remain free for all member schools, providing a trusted and accessible resource for data collection and distribution.
Looking ahead, the collaboration will also introduce GeniusIQ, a next-generation AI and machine learning platform designed to revolutionize how college sports are analyzed and experienced. From advanced performance analytics for coaches to immersive, data-driven tools for fans, GeniusIQ aims to elevate both the strategic and entertainment aspects of collegiate athletics.
Through this strengthened partnership, the NCAA and Genius Sports reaffirm their dedication to enhancing the college sports experience while upholding the highest standards of integrity and data excellence.
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