WWE and Fanatics are adding a major piece to their growing digital content portfolio with the announcement that Logan Paul’s hit series IMPAULSIVE will now be part of their expanding media network.
The partnership brings one of the most successful digital shows on the internet under the WWE-Fanatics umbrella. Since its launch in November 2018, IMPAULSIVE has racked up nearly a billion views on YouTube and built a reputation for booking high-profile guests across sports, entertainment, and pop culture.
The show is co-hosted by Paul and longtime collaborator Mike Majlak, a USA Today best-selling author and social media personality with a combined following of more than 4.4 million across platforms. WWE Superstars Cody Rhodes, Roman Reigns and Rhea Ripley have all appeared on the program, along with global icons such as Tom Brady, Kevin Hart, Machine Gun Kelly, and MrBeast.
Despite the new alliance, IMPAULSIVE will continue to be distributed through its own YouTube channel and audio platforms. However, the show will now benefit from enhanced promotional backing from both WWE and Fanatics.
This move marks another chapter in the deepening relationship between WWE and Fanatics. In March, WWE announced that Fanatics would take the lead in producing and distributing all WWE-branded digital shows. That initiative includes projects across merchandising, trading cards, memorabilia, and event-based retail activations.
With IMPAULSIVE now on board, WWE and Fanatics have built out a robust slate of original programming. The current lineup includes What’s Your Story? hosted by Stephanie McMahon, Six Feet Under with The Undertaker, What Do You Wanna Talk About? with Cody Rhodes, and The Raw Recap Show, a post-event podcast featuring Megan Morant and Sam Roberts.
Logan Paul, who has become a crossover star in the ring and online, continues to blur the lines between influencer and athlete. With IMPAULSIVE now integrated into WWE’s content strategy, the brand is betting that Paul’s massive digital footprint will drive even more engagement across platforms.
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