Sierra H Broadcasting has tapped longtime programmer Eric Rosado as its new Director of Content, overseeing the company’s two Phoenix-market stations: Classic Hip Hop 101.1 The Bounce KZCE and Rhythmic AC Mega 104.3 KAJM. In addition to his programming duties, Rosado will also take over afternoons at The Bounce.
The move marks a new chapter for Rosado, who spent over two decades with iHeartMedia before departing earlier this year. With iHeart, he was a part of the Top 40 National Programming Team. He joined Sierra H in April.
Rosado’s radio journey began at KYLD in San Francisco and spans a wide range of markets and formats. He also helped guide iHeart’s “Dance Nation ’90s” and previously co-hosted the nationally syndicated Ghetto House Radio.
Rosado said, “I am very excited to join Sierra H Broadcasting, who puts people first and believes in local radio. Our connection to the community and ability to program to the lifestyle and vibe of Phoenix is a huge factor in making radio a stand-out product that people want to keep coming back to.”
He added, “These two brands are important to this large and growing market, and I look forward to creating a winning culture within our team and making some major noise in the Valley of the Sun!”
Sierra H owner Ken Brentlinger praised the hire, noting, “We are thrilled to welcome Eric to our team, and we are confident that his leadership will inspire our staff and continue to keep our brands growing in our rapidly expanding, competitive market.”
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