98.7 The Bull Portland continues to revamp its lineup with the addition of the “Greg Beharrell Show.” It is the first Country affiliate for the 95.5 KLOS Los Angeles-based show.
The show was previously on sister AAA 101.9 KINK in the evenings.
Beharrell said, “I can’t tell you how happy I am to have a second type of ranch in my life.”
Alpha EVP/Programming Phil Becker said, “It’s not something I like to admit publicly, but I am a fan of Greg’s show, and his approach to Country is helping to keep Portland Weird. I truly can envision a day where Greg has dreams beyond his wealth.”
The station has undergone several recent changes, which began with the departure of Danny Dwyer and Jake Bryon last month. (BMM 7/16)
Following that, the station added Jamie Tanchyk for middays (BMM 7/22) and a live version of B-Dub Radio to afternoons. (BMM 7/22).
The Bobby Bones Show remains in morning drive.
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