Tag: Phil Becker

Today, it was announced that I am joining Cox Media Group as Vice President of Audience. I am grateful for this amazing opportunity, but this...

Cox Media Group has named Phil Becker VP of Audience & Content Growth. He starts July 20 in a newly created role. What We Know:...

"One word of caution: do not jack what you do not understand."

"Nobody trolls something they're indifferent about."

"A funny thing happened on the way to the Michael movie. The Top 40 audience forgot to agree with your radio station."

"The lesson for music radio is not that low cost is bad. The lesson is that once the experience starts to feel stripped down, transactional, and emotionally thin, the audience may still use you while caring less every time they do."

A mascot can always protect the brand because it can't age out of the demo, hold you hostage during a contract negotiation, get poached by a competitor, or go on Facebook and rant about the President.

In the hundreds of stations I've worked with, I've always said the logo is the flag. The hard part is getting the team and the listener to march behind it.

Every time you pass on Ella, you're actively choosing a lesser song, then wedging that lesser choice into an hour with 20 minutes of commercials, a weather report nobody needs because windows exist, and a traffic report nobody needs because we have Waze — and then wonder why your AQH is down.

If you have all three, you can build something people remember. If you are missing one, your station can still function, but it will underperform.