Tag: Phil Becker

"One word of caution: do not jack what you do not understand."

"Nobody trolls something they're indifferent about."

"A funny thing happened on the way to the Michael movie. The Top 40 audience forgot to agree with your radio station."

"The lesson for music radio is not that low cost is bad. The lesson is that once the experience starts to feel stripped down, transactional, and emotionally thin, the audience may still use you while caring less every time they do."

A mascot can always protect the brand because it can't age out of the demo, hold you hostage during a contract negotiation, get poached by a competitor, or go on Facebook and rant about the President.

In the hundreds of stations I've worked with, I've always said the logo is the flag. The hard part is getting the team and the listener to march behind it.

Every time you pass on Ella, you're actively choosing a lesser song, then wedging that lesser choice into an hour with 20 minutes of commercials, a weather report nobody needs because windows exist, and a traffic report nobody needs because we have Waze — and then wonder why your AQH is down.

If you have all three, you can build something people remember. If you are missing one, your station can still function, but it will underperform.

"Any artist who can put up those kinds of numbers clearly has a place on the radio."

Programmers love to say they “follow the audience,” but a number of them only do that when the audience and the impact week are holding hands.