Tag: Phil Becker
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Why Radio Needs More Chief Relevance Officers Than Chief Revenue Officers
Relevance is what earns listening. Listening is what earns revenue.
Radio’s Most Obvious Missed Opportunity: A Culture-Forward Classic Hits Format
Year one proves it works. Year three proves it scales. By year five, everyone claims they saw it coming.
The Radio Format No One Has Launched Yet And Why It’s a Huge Opportunity
"Once this exists, everyone will claim they saw it coming. They won’t be wrong. They’ll just be late."
The Passing of Pierre Robert Tops Barrett Media’s Top 5 Music Radio Stories of 2025
"Legends come and go in all industries, but the loss of Robert left a giant sized hole in the heart and soul of WMMR and the entire radio industry."
The Real Reason You Can’t Beat the Radio Station Across Town
"The job isn’t to sound better than your competitor. The job is to sound less like them."
Why Your Radio Station Isn’t Growing – And the 4 Behaviors That Fix It
"These are not theories or consultant fluff. They're actual actions that will move your ratings forward."
Why Global’s Stranger Things Pop-Up Station Is Turning Things Upside Down
Use WSQK as a reminder: you can still do something remarkable with your station.
No More November: The Radio Clichés You Must Kick Cold Turkey
"If we can kill the clichés, we can continue the connection."
The Return of Resonance: Olivia Dean and the End of the Viral Era
Forget the 15-second dopamine chase. Olivia Dean just proved that attention spans aren’t dying, they're just tired of bad songs. The past five years...
If You’re Not Playing Taylor Swift Right Now, You’re Doing Radio Wrong
Radio can’t win by pretending to be a streamer. It wins by being alive. By being reactive, and slightly unhinged when culture calls for it.