"The industry has spent decades telling talent to be genuine, build trust, and create authentic relationships with listeners. Yet when those same qualities extend beyond sports and into the realities of the business itself, they can suddenly be viewed as liabilities instead of strengths."
The goal of Phil’s Future Five is to identify records outside the Top 30 at Mediabase that are positioned to break before the email from your SVP arrives telling you it’s your turn to go through the intersection.
"Workshop Alley is scheduled for Friday, March 20, from 9 a.m. to noon and will feature three distinct learning tracks covering artificial intelligence, on-air performance and sales strategy."
Phil’s Future Five is me doing the work for you and finding records currently outside the Top 30 in their respective formats that are positioned to break.
"I don’t believe programmers are ignorant. I don’t believe they’re arrogant. But I do think some are trapped inside systems built for a different era."
Pop programmers hear melodies. AC programmers hear something more interesting than another Maroon 5 song. AAA programmers hear musicianship and the chance to play someone without a man bun.
“We tried consultants before and it didn’t work.” Then you hired advisors, not executors. Fractional works because it stays in the system long enough to adjust, learn, and deliver.
"The industry has spent decades telling talent to be genuine, build trust, and create authentic relationships with listeners. Yet when those same qualities extend beyond sports and into the realities of the business itself, they can suddenly be viewed as liabilities instead of strengths."
"I, somehow, have been able to survive and adapt. My career is full of different chapters. Every one of those chapters, I never really knew if I’d make it out of it."