iHeartMedia has announced it has appointed Lisa Coffey to serve as the company’s new Chief Business Officer.
In the newly created role, Coffey will oversee the company’s development and revenue of its Advance Advertising Products and platforms. She will report directly to iHeartMedia Chairman and CEO Bob Pittman and iHeart’s President, COO, and CFO Rich Bressler.
“I’m excited to join iHeartMedia, a premier brand in the advertising industry,” said Coffey. “The opportunity to drive innovation that modernizes audio and integrates live audiences into the digital ecosystem, aligned with how brands buy and transact today, is incredibly compelling.
“And because broadcast radio has 3 to 4 times the reach of any streaming audio service, and is over two-thirds of the total daily audio usage by consumers, I look forward to launching a platform that makes those audiences addressable and scalable for the advertising and marketing community,” she continued.
“We’ve been working to transform our broadcast advertising media to a more digital-like product, including strong data, attribution and targeting capabilities as well as creating new marketing and advertising products,” Pittman said. “Lisa’s unique skills and experience will enable us to take the critical next step in bringing this to market. We’re thrilled that Lisa has joined our team, and we’re confident that Lisa is exceptionally well-suited to lead this critical growth initiative for iHeartMedia, helping us unlock the full potential of our scale, platforms and content.”
Coffey joins iHeartMedia from Loop Me, where she served as the Global Chief Revenue Officer. She also previously worked in leadership positions at Amazon, including working as the Head of Business Development for Amazon Hub and Head of Agency Development, where she helped found Amazon Advertising.
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