The Dallas Cowboys and iHeartMedia Austin announced a new broadcast partnership. Live coverage of every Cowboys game have come to 98.1 KVET, Austin’s All-Time Country Favorites. Fans across Central Texas will now be able to tune in to every snap, touchdown, and key moment. With pregame and postgame shows also airing on the station and available via the free iHeartRadio app throughout the season.
The broadcasts originate directly from the Dallas Cowboys Radio Network, with legendary play-by-play announcer Brad Sham returning to the booth. Sham, whose award-winning commentary has defined some of the most iconic moments in Cowboys history, will be joined by former Cowboys quarterback Babe Laufenberg. Veteran reporter Kristi Scales will provide live updates and insights from the sidelines, rounding out a broadcast team familiar to diehard fans.
“We’re thrilled to have the Dallas Cowboys on such a legendary station in Austin,” said Douglas Barricklow, Affiliate Relations, The Dallas Cowboys Radio Network. “KVET’s powerful signal and dedicated fan base make it the perfect home for Cowboys football fans to tune in all season long.”
Jason McCollim, Director of Operations for iHeartMedia Texas, echoed the excitement, noting the station’s broad reach across Central Texas. “We’re proud to bring Dallas Cowboys football to Austin on 98.1 KVET, one of the strongest FM signals in the area,” he said. “From the city to the Hill Country, fans can now hear America’s Team loud and clear all season long.”
Christine Escobar, Market President of iHeartMedia Austin, added that the partnership would elevate the station’s sports programming. “Bringing Dallas Cowboys games to our listeners will be a game-changer for our station group here in Austin,” she said. “The Cowboys’ legacy and the energy they inspire resonate deeply within our sports community. We’re proud to be the local home for one of the most iconic franchises in sports and thrilled to deliver the excitement of every play to our audience.”
Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.
