SiriusXM is going all-in on Taylor Swift with the launch of Taylor’s Channel 13, a limited-run station dedicated entirely to the global superstar’s music and career. The exclusive channel debuted Saturday, September 20th, 13 days prior to the release of Swift’s highly anticipated new album, The Life of a Showgirl.
The 24/7 channel will serve as a destination for fans to relive Swift’s 19 years of music. It will feature her earliest country hits to her record-breaking pop anthems. Programming will spotlight her four Album of the Year Grammy winners, The Eras Tour fan favorites, “From the Vault” tracks, live recordings, and brand-new cuts from The Life of a Showgirl.
On Friday, October 3rd (the album’s release date) Taylor’s Channel 13 will feature the full project in its entirety every other hour beginning at midnight ET. In addition, the channel will showcase fan stories and personal experiences, creating a space for Swifties to share how the singer’s music has shaped their lives.
“Taylor Swift continues to not only dominate the music world, but also every aspect of pop culture,” said Scott Greenstein, SiriusXM’s President and Chief Content Officer. “We are thrilled to deliver subscribers a place to celebrate their fandom and her new album with the launch of Taylor’s Channel 13. SiriusXM has proudly supported Taylor from the very beginning of her career and championed her artistry every step of the way.”
Subscribers can access the channel across North America in their cars on Channel 13 or through the SiriusXM app from September 20th through October 19th. SiriusXM has a long history with Swift. Its pop station Hits 1 was the first in North America to spin her music back in June 2007.
