Bonneville International has appointed Jim Richmond as Senior Vice President and Market Manager for its Sacramento cluster. The company’s local stations include Mix 96, Now 100.5, New Country 105.1, and Sactown Sports. Richmond transitions to the top leadership role after spending the past five years as Director of Sales for Bonneville Seattle.
During his time in Seattle, Richmond led revenue efforts for NewsRadio 97.3 KIRO-FM, Seattle Sports 710 KIRO-AM, Talk Radio 770 KTTH, and MyNorthwest.com. He also held sales leadership roles in San Francisco and Denver too, adding a well-rounded perspective on the evolving dynamics of local media markets.
Bonneville President and COO Tanya Vea praised the move, highlighting Richmond’s track record of success and leadership. “Jim has shown himself to be an excellent leader, and his background is the perfect fit,” Vea said. “I’m confident that he will build on the strengths of the market, developing both the business and the culture at Bonneville Sacramento.”
Richmond expressed enthusiasm about his new assignment, emphasizing his commitment to local community connection and digital growth. “These stations have a meaningful connection to the community,” said Richmond. “I look forward to supporting our teams, expanding our digital presence, and serving listeners across every platform with purpose and innovation.”
Richmond’s ascension to the Sacramento Market Manager role comes following the company’s recent cluster sale in San Francisco to Connoisseur Media. Market Manager Val Maki previously oversaw both San Francisco and Sacramento for the company following the retirement of former GM Steve Cottingim. Maki will focus moving forward on Connoisseur’s business in the Bay Area while Richmond takes the reins for Bonneville in Northern California.
