Tag: NOW 100.5

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The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

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"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

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"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

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"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

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"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

Bonneville Names Jim Richmond, Senior Vice President and Market Manager of Sacramento Cluster

Business BSM Staff BSM Staff -
"Richmond transitions to the top leadership role after spending the past five years as Director of Sales for Bonneville Seattle."

‘Nights Live with Vicki’ Ochoa Comes To 99.5 The Wolf Dallas

Radio BMM Staff BMM Staff -
Vicki Ochoa has joined Texas Country 99.5 The Wolf in Dallas for an evening show branded as “Nights Live with Vicki Ochoa.”

20 Brands In 20 Days: Chad Rufer, Mix 96, Sacramento

20 Brands in 20 Days Jeff Lynn Jeff Lynn -
It's certainly not brain surgery to see that one sits on the top end of adults 25-54 and one sits on the bottom end of adults 25-54, kind of protecting each other.

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Why TikTok Followers Don’t Equal Radio Talent

Columns 0
"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

Columns 0
"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

Radio 0
"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

Columns 0
"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."