Beasley Media Group has announced it was swapping frequencies for 102.7 VGS and 107.9 Coyote Country in Las Vegas.
The company announced that the change will take place at Midnight on Thursday, November 13th.
Coyote Country will move to the 102.7 FM position, a 99,000-watt Class C signal. Meanwhile, KVGS will return to 107.9 and its 100,000-watt Class C signal.
“We’re excited to return these legendary stations to their original frequencies,” said Beasley Media Group Las Vegas Regional Vice President AJ Lurie. “This change enhances our ability to deliver the best possible listening experience to our audiences and provides greater opportunities for our advertisers.”
The two brands originally swapped to their current positions in 2022.
Neither station will change formats, as the new 102.7 Coyote Country will continue in the new country genre, while the new 107.9 VGS will continue the Hot AC format.
“Both KCYE and KVGS have deep roots in this market,” said Beasley Media Group Chief Content Officer Justin Chase. “This frequency realignment allows us to build on their legacies and strengthen our overall presence in the Las Vegas community.”
In the most recent ratings available, KVGS was a 2.1 share in the 6+ demographic, while Coyote Country featured a 2.0 share in the same data set.
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