Radio Hall of Famer Mike McVay and Kelly Orchard have announced plans for a new book related to the radio industry and the fear of failure.
Flipping the Format on the Fear of Failure is a project utilizing Orchard’s expertise — where she’s worked as both a psychotherapist and broadcaster — examining emotional intelligence and the effect positive leadership can have in the radio industry.
“This project captured my interest because of the human need that exists,” said McVay Media Consulting founder Mike McVay.
“People in our industry are facing more than ratings pressure; they’re facing uncertainty, stress, and burnout,” he added. “Kelly’s approach connects those realities to real, actionable tools.”
“Radio taught me how to lead, how to fail, and how to get back up,” said Kelly Orchard, M.A., LMFT. “I was raised in the business—my father engineered the first ‘Boss Radio’ broadcast at KHJ in Los Angeles—and those lessons shaped my work as a therapist. Now I get to give them back to the industry that raised me.”

Together, the duo is creating companion workshops and presentations to help companies and individual stations strengthen their mindset, communication, and culture.
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