OutKick reported month-over-month growth in October 2025 across several Comscore-measured metrics.
The platform recorded 24 million total multiplatform views, an increase of 8% compared to September 2025, along with 20 million multiplatform minutes, up 2% from the previous month. Comscore also measured 4.1 million total desktop and mobile unique visitors for the month.
OutKick registered 14.8 million total digital multiplatform unique visitors in October, ranking 21st among more than 350 sports entities tracked by Comscore.
“OutKick continues to provide in-depth coverage across the sports industry. In October alone, OutKick was tip of the spear on betting allegations against players and coaches in the NBA and broke news on the coaching carousel in college football. This is a direct result of the platforms growth.”
Across social platforms including Facebook, X, and Instagram, OutKick generated more than 807,000 social actions in October, according to Comscore Social. The outlet also accumulated over 12.8 million total video views on Facebook, X, and YouTube.
The company highlighted its October output in areas such as coverage of betting-related investigations in the NBA and college football coaching movement, noting those developments as part of its overall digital activity for the month.
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