Audacy is set to adjust its brand leadership structure in San Francisco. The company announced senior executive Michael Martin is transitioning away from a key local role while expanding his focus nationally. Martin will step down as brand manager of Alice 97.3 at the end of the year, according to internal communication.
The move allows Martin to focus fully on his corporate role as Audacy’s Senior Vice President of Programming and Head of Music Initiatives.
Audacy San Francisco Senior Vice President and Market Manager Kieran Geffert confirmed Martin will remain brand manager through December. The move ensures continuity and an orderly transition.
“We’re grateful for Michael’s 16 years of leadership and the passion he’s brought to Alice, and all of our brands,” Geffert wrote. “His programming vision, artist partnerships, signature events, and steady leadership have been integral to Alice’s trajectory over the years.”
Martin’s history in the Bay Area extends well beyond Alice 97.3. For two decades, he led several of Audacy’s top San Francisco stations, including KLLC, KMVQ, KITS, and KRBQ. His work has consistently blended audience-driven programming with strong artist engagement and event strategy.
Audacy Chief Programming Officer Jeff Sottolano highlighted Martin’s long-standing impact on the company’s local success.
“Michael has been a valuable contributor to the success of our San Francisco brands for almost two decades,” Sottolano said. “In his SF role, he has led highly rated shows and award-winning on-air talent and brought artists such as Justin Bieber, Ed Sheeran, Taylor Swift and John Mayer to the city by the bay.”
Sottolano added that Martin’s influence has been felt on and off the air. He has helped elevate Audacy’s brand profile in one of the nation’s most competitive media markets.
As Martin steps away from daily local brand oversight at year’s end, his national responsibilities continue to expand. In his SVP role, he works closely with Audacy’s format leaders and events teams. He helps guide music strategy, artist relationships, and large-scale initiatives across the company’s nationwide footprint.
“Michael will continue in his role as SVP, Programming and Music Initiatives and continue to collaborate with our format leadership and events teams across the country,” Sottolano said.
Audacy has not yet announced plans for new leadership at Alice 97.3.
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