Vinny DiMarco, the former market manager for ESPN New York under Good Karma Brands, has been named Chief Revenue Officer of Team Boxing League, he announced via LinkedIn.
In his new role, DiMarco will oversee revenue growth, strategic partnerships, and brand integrations as the league expands its team-based boxing format. Team Boxing League blends elite athletic competition with city pride and fan engagement. Its nationally televised events attracted more than 12 million viewers during the third season.
“Team Boxing League is transforming the sport of boxing with a team-based format that unites elite athletes, city pride, and a modern fan experience,” DiMarco wrote in his announcement. “The league operates at the intersection of competition, entertainment, and culture, and I am energized by the opportunity ahead.”
Team Lead Boxing also announced the hire of Danny Vella as Senior Vice President of Regulatory Affairs, further strengthening the league’s executive leadership as it continues its rapid growth.Vella joins TBL following four years as Executive Director of the Arizona State Boxing and Mixed Martial Arts Commission.
“Vinny and Danny each bring exceptional expertise that aligns perfectly with where TBL is headed,” said Kevin Cassidy, CEO of TBL Team Boxing League. “Vinny’s proven ability to drive sustainable revenue growth across complex media and partnership ecosystems will be critical as we scale, while Danny’s regulatory leadership and commitment to safety and integrity will ensure our expansion is built on the highest professional standards.”
DiMarco brings extensive experience in sports media and sales leadership to the role. He served as market manager for Good Karma Brands’ New York operations from January 2022 until July 2025. During his tenure, he managed the station’s day-to-day operations. He also spearheaded initiatives, including the launch of 880 ESPN New York, following the end of a local marketing agreement with Emmis Communications for the 98.7 FM frequency.
Prior to his market manager role, DiMarco was senior director of sales for ESPN Audio partnerships. He oversaw radio affiliate relationships and a growing sales team. His work helped position ESPN New York across multiple platforms, maintaining the network’s presence despite changes to the FM signal.
Despite the career shift, DiMarco emphasized gratitude toward mentors, colleagues, and industry partners who have shaped his career. On LinkedIn, he singled out Team Boxing League CEO Kevin Cassidy for placing trust in him. This came as the organization charts its next phase of growth.
“TBL is redefining what’s possible in professional boxing,” DiMarco said. “I’m excited to join the organization and help build innovative, scalable revenue opportunities that support the league’s long-term vision.”
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