Changes are underway in New York City. Barrett Media has learned that Vinny DiMarco is no longer serving as market manager for Good Karma Brands. DiMarco posted to his personal LinkedIn profile, marking the end of his tenure with the company after serving as market manager since January 2022.
According to sources, DiMarco was cut from the company last month. Currently, Good Karma Brands Executive Vice President Emily Dillinger is serving as the interim market manager.
Neither DiMarco nor Good Karma Brands responded to requests from Barrett Media on the matter.
Before arriving as market manager in New York City, DiMarco served as senior director of sales for ESPN Audio partnerships. In that role, he managed the day-to-day operations of an expanded sales group while also overseeing radio affiliate relationships.
Additionally, DiMarco oversaw the recent launch of 880 ESPN New York last year, as the Walt Disney Company’s agreement with Emmis Communications for the use of the 98.7 FM signal expired. As a result, Good Karma Brands opted to end the local marketing agreement and moved forward without an FM signal airing ESPN New York content.
Nevertheless, the 1050 AM frequency for ESPN New York has continued to air the ESPN Radio Network slate of shows, thereby retaining the presence of ESPN New York across both frequencies.
In speaking with Barrett Media’s Demetri Ravanos in 2022 as part of our Market Managers series, DiMarco explained his history with Good Karma Brands before arriving to work for the company.
“I had exposure to these guys for a number of years and got to know them pretty well prior to accepting this role and moving into this role. So I had a lot of experience with them and knew what kind of company it was and knew what the people were all about and the culture,” said DiMarco in 2022. “It was really a pretty easy decision for me to move over when they acquired New York.”
At this time, neither Good Karma Brands nor ESPN has posted an opening for the vacant position.
Meanwhile, ESPN New York remains the radio flagship of the New York Knicks and New York Rangers.
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