Westwood One Sports is utilizing a powerful tandem to handle the network’s sports imaging. TM Studios and Core Image Studio are collaborating with Westwood One to deliver a modern sound for the new 24/7 National Sports Network.
TM Studios created a new thematic jingle package featuring a wide variety of high energy contemporary thematic show opens and beds, all built around a brand new, unique four-note sonic signature. Sources close to the situation say the packages were custom-built in record time. It reinforced TM’s reputation for elite customer service on tight deadlines and maintaining focus on creativity and originality.
Core Image Studio meanwhile was summoned to bring it all to life. Justin Dove is managing the network’s production, building WW1’s sports updates, show intros, and show promos for radio affiliates.
“Working with the TM team is such an invigorating creative process,” said Bruce Gilbert, SVP Sports, Cumulus/Westwood One. “We started with the conceptual overview of what we believed Westwood One Sports meant to the consumer. Then we identified some sounds that we felt spoke to that consumer. The team at TM was able to masterfully blend the trap beats of hip hop, the high energy of EDM, and the catchy melodies of pop to formulate a modern sound that fit the contemporary presentation of Westwood One Sports. Justin Dove is now utilizing those pieces to make sure Westwood One Sports sounds modern and unique.”
TM CEO, Greg Clancy, said, “Westwood One approached TM to create a new sonic identity, both with a new logo and a specific feel, to capture the vision of the Westwood One/Audacy sports powerhouse. Once we knew Bruce Gilbert was leading the charge, we were all in.”
Core Image Studio’s Justin Dove also chimed In. “Working with a sports radio legend like Bruce Gilbert, along with Armen Williams and the Westwood team is a dream come true” shared Dove. “The icing on the cake, was utilizing TMs jingle work in the imaging. Dave at TM is crazy talented. The jingle package he created is cutting edge. It helps make the network sound big, and elevates the work I do for the entire WW1 team.”
Westwood One Sports is utilizing accomplished voice talent Steve Kamer for on-air voiceovers. Listeners can hear the entire package on Westwood One Sports’ hundreds of radio stations. Programming is also available via Sirius/XM Channel 375 and the Westwood One Sports app.
Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.
