Tag: Radio Imaging
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Why the Masters Tournament Is the Ultimate Branding Masterclass for Radio
"The Masters’ disciplined mindset translates powerfully into the business—and radio—world. Companies that thrive over time are often the ones that resist shortcuts, protect their standards, and obsess over consistency in execution."
Westwood One Sports Tabs TM Studios, Core Image Studio to Elevate Its Network Sound
"Hear the entire package on-air on Westwood One Sports."
AUDITORY FX Launches Latest Audio Effects Library ‘Sonic Survival Kits V2’
"Version 2 reflects both the evolution of production demands and the feedback gathered from users over the past several years."
Radio’s Holiday Period Is the Best Time To Prepare for a Strong Start to the New Year
"An intentional and compelling brand is a great way to emerge from post-Christmas programming and a gift to yourself for the holiday. Listeners will hear—and see—a difference"
What if Radio Ratings Were Based on Production?
"Those of us inside radio obsess over imaging. We hang on every word and share our epic creations like we’ve just solved all tune-out. For regular listeners, though — our zips and zaps are just commercials."
How Hot AC Radio Can Make Halloween Memorable
"Halloween is a creative opportunity to energize your brand, engage listeners emotionally, and deliver something unexpected."
The 7 Essential Steps of Hot AC Radio Imaging
"The best imaging doesn’t just identify a station; it makes the station feel alive."
Why Fresh Imaging Is Critical on Hot AC Radio Stations
While the music and personalities draw people in, it’s the imaging that shapes their impression of the brand.
BOB-FM’s Howard Kroeger: ‘We Regulate Creativity’
After doing this for 23 years, he says one of the secrets his team has learned is how to “regulate creativity,” putting their writing onto a schedule.
It’s Time For Your Hot AC Spring Cleaning
This week let’s review some of the key points to ensuring your ship has all its engines in tune!