Tag: Radio Imaging
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How Hot AC Radio Can Make Halloween Memorable
"Halloween is a creative opportunity to energize your brand, engage listeners emotionally, and deliver something unexpected."
The 7 Essential Steps of Hot AC Radio Imaging
"The best imaging doesn’t just identify a station; it makes the station feel alive."
Why Fresh Imaging Is Critical on Hot AC Radio Stations
While the music and personalities draw people in, it’s the imaging that shapes their impression of the brand.
BOB-FM’s Howard Kroeger: ‘We Regulate Creativity’
After doing this for 23 years, he says one of the secrets his team has learned is how to “regulate creativity,” putting their writing onto a schedule.
It’s Time For Your Hot AC Spring Cleaning
This week let’s review some of the key points to ensuring your ship has all its engines in tune!
4 Tips For Creating a Unique and Memorable Brand
The challenge lies in being noticed amidst the noise. Developing innovation is a time investment. It requires patience, but the payoff is worth it.
What Santa Should Put In Radio’s Stockings For 2025
Santa, here’s a short list that I hope will find its way into the stockings of radio stations everywhere.
The Power of Production
Every day in the sports talk radio universe we find ourselves examining which stories to talk about, which angles to focus on, which guests...