Bobby “Slam” Duncan’s Too Tall Media and Doug Harris’ Creative Animal International have announced they’ve joined forces for a new venture called eSports Radio.
The new venture is a 24/7, digitally delivered music and spoken word format. Duncan will manage the programming duties, featuring an alternative playlist interspersed with commentary from high-profile gamers and YouTubers. Harris will oversee the marketing and sales side of the business.
“Research on this project began in 2024,” reports Duncan, “and with a potential cume of over 200 million, we feel the time is right to target and super serve this audience. And with the eSports World Cup returning to Riyadh, Saudi Arabia this summer, with a prize purse of $75 million dollars, the world will be watching and listening.”
“Gamers are a hungry lot, “says Harris, “and eSports Radio will appeal to their appetite for consumables as well as the latest tech. We’ll offer the marketing assets traditionally associated with radio, but our plan to connect ‘fans and brands’ will include embedded commercial messaging, co-branded content, ‘live’ sampling and demos, and personality endorsements from the rock stars of gaming.”
The new offering is officially live and available to listen to. Harris says the venture is taking proof of concept to the next level.
“We’re in the ‘crawl’ phase of this project’s development, but we’re picking up steam every day,” he said. “We’ve already heard from several programmers with underutilized signals who consider eSports Radio a cost-effective, plug-and-play content option.”
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